Prof. Steffi Hußlein, MA Danny Schott [OVGU], Prof. Dr.-Ing. Michael A. Herzog
Cow’s milk is an important source of protein for our daily lives. But how Cow’s milk is produced, how Cow’s milk is advertised and marketed, has remained unchanged for many years. I wanted to use the new interactive experience to change the way companies advertise milk (for example, promotional videos, billboards, etc.) and thus influence people’s purchasing decisions.
With the development of cellular agriculture and genetic engineering, artificial milk will replace cow’s milk in the future. In 2032, people will be able to interact with Augmented Reality milk cartons even more when shopping.
Through Mixed Reality glasses, users can see the abused organs on a milk carton. This allows people to experience the suffering of cows. In comparison, users can also see the wonderful cellular agriculture on the milk carton. This makes people realize the disadvantages of cow’s milk and accept artificial milk. Ultimately the Mixed-Reality-Shopping is driving the transformation of milk and certainly changing the way we shop as well.